Jimi Hendrix Way is West 8th Street, NYC

In 2017, Storm Ritter launched the Jimi Hendrix Way campaign at her first Greenwich Village storefront, Storm Ritter Studio, in collaboration with Electric Lady Studios and local business owners and residents.

West 8th Street is officially co-named! Thank you to Janie Hendrix, Stevie Van Zandt, Maureen Van Zandt and TeachRock! Back in 2017, I painted a poster declaring 'Hendrix Way is Eighth Street” and started my collaboration and friendship with Lee Foster of Electric Lady Studios. We held petition-signing events at Cafe Wha?, Morrison Hotel Gallery, my storefront Storm Ritter Studio, and Village Alliance-led street fairs — all contributing to press in the The New York Times, CBS New York, amny/The Villager, etc. Over 55,000 signatures were collected and hundreds of Jimi Hendrix Way shirts were rocked by the people! Without our grassroots efforts, pioneered by our advocates, Lee Foster, XiuXiu Zanzibar, Rob Key, Richard Geist, and thousands of village locals and nationwide Hendrix fans.

Change starts with us. The day I painted that poster, I simply wanted to educate my visitors on the legendary history of 8th street. That little idea sparked a cultural moment in history for NYC. Jimi Hendrix Way was a passion project and it’s surreal to see it come true! Jimi Hendrix forever!