In 2015,  Storm truly aligned with the heartbeat of the Village and launched her first business. She opened the two-story, brick-and-mortar storefront, Storm Ritter Studio, at 14 West 8th Street. Originally the store was named, Graey Studio, but quickly re-named with the artist's authentic branding. Downstairs was the retail storefront and upstairs, a working production studio for fashion and artwork. With staff and interns, the storefront was known for it's vintage shopping experience and eccentric fashion style. Storm painted constantly to produce new textile designs and covered the walls with murals ceiling to floor. Seasonally, she would repaint and curate the spaces to accommodate the changing collections. A hub for creatives, Storm Ritter Studio provided a location to find unique fashion and inspiration in the historic West Village.​